Move over agility courses—Goodwoof 2025 just became the main stage for both pedigree pups and pedigree SUVs, as Land Rover Discovery assumes its new mantle as Official Automotive Partner. Forget the usual dog show chic; this year, Discovery is inspiring a summer packed with family adventures and four-legged fun that’s as luxurious as it is muddy.
At Goodwoof, Discovery is more than a pretty face or a glossy brochure—it’s rolling up its tailored sleeves. First stop: Off-road test drives at the Halnaker Chalk Pit, where humans can channel their inner explorer, and canines can ride shotgun (or luxuriate in the custom pet carrier, designed for tails and tales of all sorts). Don’t worry if your dog fancies chilling instead—Discovery offers a “Pet Stop” for the pampered pooches who’d rather sit this one out .
Feel like stretching your legs? The thoughtfully plotted Adventure Trail threads through the iconic Goodwood grounds, peppered with hydration stations, a whimsical “stick library,” and more dog-friendly delights than you can wag a tail at. And while Rover enjoys the amenities, owners can stroll over to the Discovery stand to peruse the latest models or collect a canine caricature—a memento more distinguished than any rosette .
Owning a Land Rover means perks, too. Dedicated “Forward Parking” for Discovery, Defender, and Range Rover vehicles gives top-dog status to the loyal JLR pack—plus, there’s the Land Rover Owners’ Hospitality area, complete with complimentary refreshments for humans and hounds alike . And because any true adventure is, by necessity, accessorized, Discovery and Discovery Sport owners can kit out their vehicles with a ‘For Dogs’ pack: foldable pet carrier, portable rinse system, spill-resistant water bowl, and quilted load space liner—all available at retail outlets .
But what is Discovery, anyway? Since its debut in 1989, Discovery has been setting the pace for seven-seat SUVs with its distinctive stepped roofline, family-first design, and technology that’s almost as clever as your border collie. Discovery has pioneered everything from Active Cornering Enhancement, electronically controlled anti-roll bars, and the game-changing Terrain Response system, to being an early adopter of electric hybrid power in more recent models .
It’s all crafted with one paw—er, foot—in heritage and the other striding toward innovation; Discovery is the SUV that dares to say, “Yes, the dog can come, and yes, they will enjoy it as much as you.” As Land Rover cements its place as Goodwoof’s top dog, family SUVs and family pets alike can expect a summer where adventure isn’t just allowed—it’s actively unleashed.
This gives a whole new meaning of Rover!
