Premium SUV maker Jaecoo has just announced they’re hooking up with adventure gear guru Thule. And no, this isn’t just another corporate handshake – this is more like a high-five between two adrenaline junkies who really get each other.
The timing couldn’t be more perfect, as Jaecoo is gearing up to unleash their much-anticipated J7 hybrid range onto Australian shores. Think of it as a love letter to eco-conscious adventurers who want to save the planet while conquering it.
“We’re basically making it ridiculously easy for our customers to live their Wild Life,” says Lewis Lu, Jaecoo Australia’s Chief Executive Officer, who’s clearly stoked about the partnership. And let’s be honest, who wouldn’t be? Whether you’re a weekend warrior with a mountain bike addiction or a surf enthusiast who needs a reliable way to transport their board without performing impromptu aerial stunts on the highway, this collaboration has got you covered.
But wait, there’s more! (Yes, we went there.) Jaecoo dealers nationwide will be stocking everything from roof racks to bike carriers, and even pet-related products – because Fido deserves an adventure too. And since Thule’s gear is available in over 140 countries, you know this isn’t their first rodeo.
For those wondering about the name JAECOO (and we know you were), it’s a clever mashup of the German word “Jäger” and “Cool” – because apparently, regular cool just wasn’t cool enough. It’s like the automotive equivalent of wearing sunglasses at night, but actually making it work.
Born in Sweden back in 1942, Thule has been making adventure-possible-stuff before adventure was even cool. They’ve been obsessing over quality, safety, and innovation while the rest of us were trying to figure out how to strap surfboards to our cars with bungee cords and hope.
So, whether you’re planning to take your new Jaecoo J7 on an epic cross-country expedition or just want to look like you might, this partnership means you can now get all your adventure gear sorted without leaving the dealership. It’s like a one-stop shop for your wildest outdoor dreams – just don’t blame us when you suddenly find yourself planning a weekend camping trip in the middle of your Tuesday morning meeting.
