The City of Lights just got a little brighter as Honda turned heads at CES 2025 in Vegas with the world premiere of its game-changing Honda 0 Series prototypes: the Honda 0 Saloon and Honda 0 SUV. These prototypes offer a glimpse of Honda’s EV future ahead of their official global rollout in 2026, showcasing a daring combination of cutting-edge design, next-level technology, and a promise to redefine what electric vehicles can be.
The flagship Honda 0 Saloon, evolved from the concept unveiled at CES 2024, comes with a low, sporty design and an unexpectedly spacious interior. It preserves the sleek styling of its predecessor while embodying Honda’s ambitious “Thin, Light, and Wise” development philosophy. This recently debuted ethos balances minimalistic engineering, lightweight construction, and “wise” technologies—a mantra Honda fans are already rolling their eyes at while secretly being impressed.
But the real spectacle? The tech under the hood. Or perhaps, within the circuits. At its core is Honda’s in-house ASIMO OS, a vehicle operating system inspired by the famed (and now retired) humanoid robot, ASIMO. The system is touted to deliver an “ultra-personalized” driving experience with intuitive AI capabilities, building on Honda’s groundbreaking Level 3 automated driving technology, implemented globally for the first time by the automaker. Your car might now know you better than your best friend—watch out!
While the Saloon’s flagship pedigree is unmistakable, the Honda 0 SUV is no mere sidekick. It rolls in as the first production-ready model of the Honda 0 Series family, based on the futuristic Space-Hub concept championed last year. Designed as a mobile “space” for occupants, the mid-size SUV offers a generous cabin that feels bigger than it looks, thanks to Honda’s “Thin, Light, and Wise” principles. The spacious design is paired with an enviable field of vision, optimized for both functionality and passenger comfort.
If you’re wondering where all this “Wise” talk stems from, Honda made it the hero of their CES presentation. Together with ASIMO OS, the company highlighted automated driving reliability, advanced vehicle optimization, and tech-savvy customization that adapts to each driver. Whether it’s a daily commute or imagining your SUV as a Zen-like retreat, Honda wants you to think of their EVs as more than cars—they’re “experiences”.
In a world rapidly transitioning to electric mobility, Honda’s bold showcase positions the Honda 0 Series as a serious contender, blending innovation, aesthetics, and problem-solving practicality. Could the “Thin, Light, and Wise” mantra be the mantra we didn’t know the EV world needed? Time (and sales figures) will tell. For now, grab a front-row seat as Honda paves the EV way—with a wink, a swagger, and a lot of wise tech.
