As the summer sun begins to shine over Auckland, tennis enthusiasts are gearing up for an electrifying season at the 2025 ASB Classic. This year, Lexus New Zealand is revving up its presence as the Official Vehicle and sponsor of the tournament, promising a more immersive and exhilarating experience for all attendees.
With an upgraded involvement compared to last year, Lexus Vice President Andrew Davis has expressed excitement about the range of engaging activations planned for fans at the event. “The tournament in 2024 was fantastic, and we are thrilled to amplify our presence for this summer’s competition,” he stated. “This year, we will showcase the new Lexus LBX MORIZO RR, a performance compact model that promises to excite car enthusiasts and sports fans alike.”
In a sustainable twist, the tournament organisers will be utilising all-electric Lexus RZ 450e SUVs to help minimize the event’s carbon footprint. Davis noted, “We’re committed to reducing environmental impact and will provide a fleet of electrified Lexus vehicles for tournament officials, players, and guests.” This initiative aligns with Lexus’s ethos of pushing boundaries and integrating cutting-edge technology — a perfect match for the ASB Classic’s mission to deliver a world-class sporting extravaganza.
Among the tennis world’s brightest stars set to compete is rising New Zealand talent Lulu Sun. After achieving a career-high ranking of 39, she has made waves in the sport, most notably reaching the quarterfinals at Wimbledon and competing in the finals of the WTA Monterrey Open. “Lulu’s rapid ascent serves as an inspiration for young Kiwi players,” Davis remarked, underlining Lexus’s commitment to supporting emerging talent through initiatives like the Lexus Design Awards and the Lexus Song Quest.
Joining Sun on the courts will be none other than Naomi Osaka, the four-time Grand Slam champion and former world number one, while Alejandro Tabilo returns to the ASB Classic to defend his title after hitting a career-high ranking of 19. The excitement surrounding these notable athletes promises to make this year’s tournament a memorable one for fans.
General public tickets for the 2025 ASB Classic are now available, and with the likelihood of Lulu Sun making a standout appearance on centre court, her supporters are expected to turn out in full force. Set against the picturesque backdrop of the ASB Tennis Arena, the WTA women’s tournament runs from December 30 to January 5, followed by the ATP men’s event from January 6 to January 11.
As Lexus enhances its engagement at the ASB Classic, the anticipation is palpable. Sports fans and car enthusiasts alike are invited to join an unforgettable summer filled with world-class tennis, innovative vehicles, and the spirited atmosphere only the ASB Classic can offer. So, mark your calendars and prepare for a thrilling tennis season where Lexus is set to make a lasting impact both on and off the court.
