The Dongfeng 007 gave me my accidental debut in car advertising
Bringing a new car to the market is no small feat. Even if you skip to the point where the first car has already left the assembly line (basically the hardest bits), there is still so much to be done before the first owner can take delivery. Country-specific logistics, legalisation, compliance and, of course, marketing […]
Chinese VW’s means Faster and more competitive VW production
Volkswagen Group China has kicked off 2026 with a landmark achievement: the start of production for its first locally developed zonal electronic architecture, known as the China Electronic Architecture (CEA). It’s a breakthrough that doesn’t just signal a new model arriving in showrooms, it marks a complete rethink of how Volkswagen will build, update, and […]