Mike Reichelt on why BMW’s Neue Klasse NEEDED to happen
Although we’re in Munich for the all-new iX3 global reveal, it’s fair to say that BMW is not just launching a new car; it’s launching a revolution. Dubbed the Neue Klasse (New Class), this is a ground-up reinvention of the Bavarian brand, marking what one of its lead architects calls the “start of a new […]
BMW’s ‘iFactory’ – A Fossil-Fuel-Free Glimpse Into The Future Of Car Building
As we’ve discovered, BMW’s Neue Klasse is a top-to-bottom reinvention of what it means to be BMW. But while we’ve all been wowed by the slick concepts and promised tech, the real revolution runs much deeper. It’s a fundamental rethink of how a car is conceived, planned, and built. We got the inside line from […]
Volvo Teases Upcoming EX60
The EX family will soon receive a new addition.