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Toyota doubles down on hybrid power and debuts 5th generation of the Prius

It was more than 20 years ago that Toyota introduced to the market the first production car to mix a combustion engine with an electric motor, creating the now ubiquitous hybrid definition. After over 20 million units sold globally, the Prius has become a pop culture icon, and the Japanese make wants to keep this […]

Audi explains their new-look rings

Audi stands for Vorsprung durch Technik, for innovative mobility. A promise that the four rings aim to reflect through a progressive design. In this interview, designer André Georgi and brand strategist, Frederik Kalisch explain what it means for Audi now that its cars bear new rings. “The introduction of the new corporate identity is an […]