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JDM squared – Seiko collaborates with Honda to introduce a Type R themed Astron

Collaborations between car and watch manufacturers are nothing new – it not unusual to see that their core demographic very often overlaps, and they go very well together. For reasons such as these, Seiko, arguably the most famous Japanese watchmaker, has a long standing partnership with Honda where they have released many watches to celebrate […]

Nintendo and TAG Heuer collaborate on two Mario Kart limited edition watches

If you grew up playing video games, chances are you owned one (or more) of the tens of millions of Mario Kart copies that Nintendo sold over the years, making it one of their biggest franchises. I know I certainly did. During this journey, the Japanese company collaborated with various other brands to bring their […]

The latest yield from the Breitling and Bentley partnership

Premier B21 Chronograph Tourbillon 42 Bentley Limited Edition

After nearly two decades of partnership, Bentley Motors and watchmaker Breitling are celebrating the launch of the Premier B21 Chronograph Tourbillon 42 Bentley Limited Edition, produced in an exclusive series of just 25 pieces. A reinterpretation of the original Breitling Premier wristwatches of the 1940s, today’s limited edition does not fall short of its reputation, […]

Girard-Perregaux is revealed as Official Watch Partner for Aston Martin

Girard-Perregaux & Aston Martin

Girard-Perregaux has been announced as Official Watch Partner of luxury British automotive manufacturer Aston Martin. The Swiss Manufacture is one of the oldest names in watchmaking, known for making peerless exemplars of Haute Horlogerie. The two brands will collaborate on upcoming limited-edition timepieces. In the relentless pursuit of speed, time is the overriding concern. The […]