Land Rover and World Rugby will together write the next chapter of their successful
relationship as Land Rover was confirmed as the fifth Worldwide Partner for Rugby World
Cup 2023 in France.
To celebrate, Land Rover rugby ambassadors Dimitri Yachvili and Bryan Habana were
joined by Land Rover’s first child mascot for the tournament, eight year old Arthur from
Paris.
Since becoming a Worldwide Partner of Rugby World Cup in 2015, Land Rover has inspired
thousands of children from all over the world through its extensive grassroots activities and
Rugby World Cup mascot programme, allowing young rugby fans to join the team captains
on the pitch ahead of every match.
Reflecting the joint commitment of Land Rover and World Rugby to a more sustainable
future, the Rugby World Cup 2023 mascots will be known as ‘Land Rover Defenders of
Tomorrow’ and will form a key element of the global Land Rover campaign. They will be
selected for their passion and commitment to changing their world for the better.
Arthur was selected through Land Rover France’s long-term partnership with France’s Top
14 competition. He plays rugby for Racing club Asnières (sur Seine) near Paris.
Arthur said: “I am really excited to be the first Land Rover Defender of Tomorrow. I can’t wait
for the Rugby World Cup 2023 to be in France, and to tell all of my friends at my rugby club
that I am going to be on the pitch!.”
World Rugby Chairman Sir Bill Beaumont said: “Land Rover is a true partner of rugby at all
levels, and we are delighted to be extending our worldwide partnership for Rugby World Cup
2023 in France. As a tournament and a rugby family, we are committed to making a positive
impact in France and more widely for our planet for future generations to enjoy.
“Our worldwide partnerships with Land Rover have always been purpose-driven. In Japan
their active support of the Impact Beyond programme saw 10,000 children introduced to the sport. We are excited to share the same vision and commitment for France 2023 and look forward to working together to drive change for the future.”
Lennard Hoornik, Chief Commercial Officer at Land Rover, said: “Land Rover has been at
the heart of rugby for two decades. As we write this next chapter, we share France 2023’s
commitment to making a positive difference on society through rugby. The next three years
represent a significant time for Land Rover as we journey towards electrification and Rugby
World Cup will play an important part in that.”
France 2023 CEO Claude Atcher added: “We are very honoured to welcome Land Rover as
Global Worldwide partner of Rugby World Cup France 2023. Beyond its historical
commitment to rugby, from grassroots to the pinnacle of the game, Land Rover has set out
an ambitious roadmap for electrification and positive societal impact which is totally in line
with the ambition of our event. We are extremely happy to benefit from their knowledge and
their support in the organisation of Rugby World Cup.”
Gerry McGovern Chief Creative Officer at Land Rover said: “We’ve long celebrated our
shared values with the rugby community including passion, integrity and our commitment to
go above & beyond. Rugby World Cup 2023 offers even more opportunity to demonstrate
the power of rugby, with the players acting as inspirational role models for future
generations.”
